News for Suppliers to the U.S. Automotive Industry
Nissan courts social media to help with product planning
Automotive News reports Nissan may turn to the company's social media followers to help plan future products. Erich Marx, director of interactive and social media marketing, thinks sites like Pintrest and Facebook could be used as specialized focus groups to help answer questions that the automaker's product planners and managers face.Nissan already plans to ask its followers what sorts of vehicles and technologies they expect to see on the market in the next 10 years. Depending on how that goes, further and more specific queries could follow.
The report says Marx understands the online community isn't a place for throwing out confidential designs, but with over 1 million fans on Facebook and a similar number on Google+ and Twitter, he sees plenty of potential consulting power.
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