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Lamborghini celebrates assembly of 1,000th Aventador
They're lifting glasses of bubbly in Bologna today as Lamborghini celebrates the Aventador reaching a significant milestone in its young history: 1,000 units produced. The 1,000th Aventador is painted Argos Orange and destined for Germany, where it will share space in Bavarian architect Hans Scheldecker's garage with a Diablo.
What's most impressive is that Lamborghini's latest supercar has reached that milestone after only 15 months of production. It took the Aventador's predecessor, the Murciélago, nearly three years to convince 1,000 customers to buy into the Lamborghini lifestyle, and that supercar went on to sell just 4,099 units during its nine-year run.Credit the operating efficiencies of the Volkswagen Group, Lamborghini's parent company, for teaching the niche automaker how to build excellence at scale. According to Lamborghini, last year the Sant' Agata Bolognese plant's rate of productivity was three Aventadors per day, and today it's up to 4.5. The Aventador, however, has a long way to go beat Lamborghini's all-time best-seller, the Gallardo, which built its 10,000th copy in 2010 and is fast approaching the 12,000 mark.
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